The Value of Quality

At the American Hereford Association, our ranchers never forgot how good beef could be. That's why, in 1995, we introduced an age-old solution to today's beef quality crisis…Certified Hereford Beef^®. You see, Certified Hereford Beef^® uses only Hereford and Hereford crossbred cattle, genetically proven to produce that better beef we all long for.

Certified Hereford Beef^® has none of the artificial ingredients, tenderizers or added water you'll find on the labels of super-store beef. When you buy Certified Hereford Beef^®, that's all you buy- not the 12 percent added solution or four times more sodium of "enhanced" beef

Our beef is healthy, safe and tastes great because our ranchers use sound, proven practices in raising and caring for their animals. Our beef is minimally processed and contains no additives, which means no artificial flavors, colors or preservatives. There's no beef safer. Our beef is the beef of western legend and childhood memory. Certified Hereford Beef^® is the result of centuries of loving care and outstanding breeding.