Our Land & Cattle

Ranchers depend on healthy, natural resources for their livelihood and therefore place high values on the stewardship of the land. Many of our growers are third and fourth generation Hereford Beef producers who understand the importance of sustainable agriculture for the generations.

At Certified Hereford Beef^®, we support the wise use of the modern capabilities of our food system. Our growers recognize that without it, our nation is woefully unequipped to feed the world safe, healthy beef and conserve the earth's natural resources. Here are examples of how our producers work to preserve the environment:

• Assist in the survival of native species by combining wildlife and livestock management plans on their ranches
• Implement herd grazing management plans and weed control programs to manage natural resources and control wild fires
• Conduct soil tests and use minimum or conservation tillage systems to monitor range quality and grass utilization
• Comply with the Environmental Protection 1Agency's Clean Water Act to preserve water quality

• Modern U.S. agriculture has nearly doubled beef production while decreasing the acreage needed to grow corn by six percent and roughage by 63 percent for grain-fed cattle.
• Since 1959, the grazing of forest and rangeland in the U.S. has decreased by 158 million acres. Source: ERS, USDA
• The U.S. and Brazil are among the leading producers of beef in the world, yet per-animal production is 2.5 times higher in the U.S. Is free-range really saving the rain forest?
• Economists estimate the price of beef would be 80 percent higher without modern technology.
• Modern technology in beef has decrease waste production by 30 percent in the past 50 years.

Source: Fifty years of Pharmaceutical technology and its impact on the beef we provide consumers.

Our cattle are protected from predators and disease, provided ready access to clean water, plentiful feed and dry bedding surfaces While our cattle spend the bulk of their lives free-roaming grass pastures, it's our corn-finishing process that's the key to the rich flavor and consistent tenderness of Certified Hereford Beef^®. Our "Cattle-Feeders" are able to prescribe a complete and nutrient-balanced diet to these animals, transporting them only a short distance to our Midwest processors. Meat experts agree that cattle that aren't stressed by weather, hunger or long-hauling give us better tasting beef.

Our Cattle

Here at Certified Hereford Beef^®, we believe in providing safe and nutritious beef, and believe that buying beef should not be a scary experience. Because of that, we work with some of the most technologically advanced processors who specialize in advanced food safety technology.

Our processors incorporate the most modern innovations to keep CHB safe and wholesome. Our processors are USDA inspected and strictly follow all state and national standards. All of our beef is subject to multi-component, analytical testing to confirm that no drugs, pesticides or environmental contaminants are present.

We also support the judicious use of vaccines and antibiotics to maintain good animal health. After twenty years of research, the Institute of Food Technologists in 2006 found antibiotic-free foods are not necessarily safer for the consumer.

For more information on the cattle industry's commitment to food safety view the "The Food Safety" fact sheet provided by the National Beef Board and the National Cattleman's Beef Association, or visit www.Beef.org.

For more information on food safety standards visit The Food Safety and Inspection Service (FSIS) at www.fsis.usda.gov.