Do you remember the days of tender, succulent beef? At Certified Hereford Beef®, we never forgot the secret to that great taste.
Cattle ranchers around the world have long known that great tasting beef comes from great cattle. Along with great chefs, they reckoned you had to start out with the best stock to get the best steak. And it turns out they were right.
In the 1700s, folks around Herefordshire, England discovered that these red bodied, white-faced cattle produced some pretty spectacular beef. Later, in the 19th century, some progressive American farmers began importing these majestic Herefords to grow in the western frontier. Sure enough, they fell in love with these wholesome cattle and by the 1960s, Hereford beef was the steak du jour on every grill in America.
Then a funny thing happened to great tasting beef. In the 1970s and 80s, jumps in demand made the smaller, tastier Herefords less fashionable. They wanted cattle bigger and brawnier, but in doing so, they lost the quality and taste offered by wholesome Hereford cattle.
However, this story ends happily. In 1991, the American Hereford Association, guardian of the Hereford breed since 1881, undertook history's most comprehensive cattle breed study to determine Hereford's place in the beef supply. The Colorado State University studies were simple. They found that Hereford beef's merits in the minds and mouths of the ultimate quality judge - you, the consumer, were superior in every category. In 1995, the American Hereford Association established the Certified Hereford Beef® program to usher in a new era of great taste and nutrition.
Today, Herefords are instantly recognized world-wide as a time-tested, reliable source of high quality and nutritious beef. Here at Certified Hereford Beef®, we use only the finest Hereford cattle our family ranches can provide. Our beef is healthy, safe and tastes great because our ranchers use sound, proven practices in raising and caring for their animals. There's no beef safer and our beef is the beef of western legend and childhood memory. Certified Hereford Beef® is the result of centuries of loving care and outstanding breeding.