Our Commitment

Do you remember the days of naturally great tasting, tender beef? The days when you knew your steak would come off the grill fork tender and bursting with flavor. At Certified Hereford Beef^®, we never forgot the secret to great tasting quality beef.

Cattle ranchers worldwide have long known that great tasting beef doesn't come from great cooks, it come from great cattle. They knew you had to start out with the best cattle - Hereford cattle - to grow the perfect steak. It turns out they were right.

More than 150 years ago, pioneers fell in love with the hardy and adaptable Hereford cattle that were long-admired for tender, succulent steaks. From Montana to Mexico, the red steer with the white-face put great-tasting beef on the American table and became a legend in his own time.

Oh, how the nation feasted on this bold new flavor of the budding American West. Hereford cattle became an icon by producing a national treasure of taste in every T-bone and sirloin. By the 1950s and 60s, Hereford beef was the steak du jour on every grill from Boston to Beverly Hills. Farmers in the heartland would lovingly feed Hereford steers a rich diet of home-grown corn and "fatten" them for the Omaha market. These were the days we still remember, when beef was king and so were Hereford cattle.

However, some things have changed since that time. Profit-minded beef barons started to select bigger and brawnier cattle of less reputable quality, and some super-center grocers started taking short-cuts to quality by adding tenderizers and water to beef. Thankfully, Hereford ranchers have held firm to the principle that great taste is still the key to great beef. That's why they feed and breed Hereford cattle for the best quality.

In 1995, the American Hereford Association, guardian of the Hereford breed since 1881, established the Certified Hereford Beef^® program to return to the time-honored traditions of raising great quality beef. Since then, we have been providing consumers with consistently great taste and tenderness for an economical price.

At Certified Hereford Beef^®, we are proud of our rich heritage and the uncompromising dedication to quality from our Hereford ranchers. This is how we bring the legacy of naturally great beef to America's finest restaurants and grocers.