Mary Ann Berg and Anna Rhodus took time out of their busy schedules to help with the launch of Certified Hereford Beef® at United Supermarkets.
Berg operates a Hereford cow-calf operation with her husband, Jerry, in the heart of Ohio. She received a bachelor’s degree in vocational home economics education in 1964, and has taught nutrition and consumer classes in public schools and youth organizations.
Rhodus and her husband, Matt, have raised Herefords for over 20 years. In addition to her farm responsibilities, she worked 29 years for Honeywell International, a diversified technology and manufacturing leader, in various management and educational positions.
In May 2012, Certified Hereford Beef added two new ambassadors, Kim Coley and Nicole Morrison, to the CHB promotional program. These women will help promote the CHB product in many different ways including store openings, promotional festivities at different store locations, and help consumers understand the benefits of the CHB product.
Kim Coley, Sewanee, TN — Currently a consultant who has a background in numerous agricultural ventures which include participation in an agricultural extension program where she learned how to discuss issues concerning beef to the consumer and to those involved in the legislature. Her family has shown cattle across the United States. Her husband, Tommy, is currently an AHA fieldman for the Southeast region.
Nicole Morrison, Mount Gilead, OH — Currently works for the Northmor schools in Galion, OH as their food service director. She also runs a catering business. She and her husband, Tom, raise Hereford cattle.
Brad Ellefson, Vice President of Retail Accounts, looks forward to working with all of the ambassadors. With the addition of these two new ambassadors, we’ll have the opportunity to support the growth of the CHB program in retail as well as food service.
The CHB Ambassador program was created to provide Hereford enthusiasts, both Junior and Adult, with the opportunity to learn about, and participate in, Certified Hereford Beef marketing. They are involved in a wide array of promotional and educational activities, such as product demos and sampling, women’s food show appearances, and various charitable events that CHB participates in each year.
Ambassadors are trained to have the most current beef nutritional information, innovative cooking techniques, and first hand knowledge of the Certified Hereford Beef Program; but because they come from beef producing backgrounds, their influence is far greater. It is their ties to and knowledge of the breed that makes them such strong spokespersons. Their tremendous amount of experience and firsthand knowledge of not only the beef industry as a whole, but more importantly, the Hereford breed allows them to easily relate to consumers on a personal level. Along with their inviting personalities, these CHB Ambassadors quickly become experts on the product and help to influence healthy meal options for consumers’ family dinner tables.
With the help of the American Hereford Women, the National Organization of Pollettes, and the American Hereford Association; CHB Ambassadors are given the opportunity to travel all over the country with their message. They serve 2 year terms and commit to at least 6 events (2-3 days each) per year.
I want to be an ambassador
If you are interested in being the next CHB ambassador, contact Mary Ann Berg at (330) 466-2640, firstname.lastname@example.org or Karla Richardson at (816) 842-3758, email@example.com. The program is open to members of the AHW, NOP and National Junior Hereford Association (NJHA). Ambassadors are committed to six events per year and may be asked to serve a two-year term.