Press Room

Hereford World Articles

For all Hereford World Articles visit HerefordWorld.org, but check back here for new articles on CHB every month!

• November 2011
  • 2011 AHA Annual Report: Demand. Research. Leadership. Includes CHB LLC Highlights.
  • CHB Bites: CHB LLC Program Happenings
• October 2011
  • At Federal Markets, CHB^® is sold with an emphasis on exceptional service.
  • CHB Bites: CHB Program Happenings
• July 2011
  • New Yorkers Trust Cowboys, Love Great Tasting Beef
• March 2011
  • More Than a Brewery
• February 2011
  • Hospitality Made Right
• May 2010
  • CHB Southern Style
• January 2010
  • A Perfect Pair: CHB and Kunde Wine
• October 2009
  • CHB Q&A — A Look at the Program’s Success, Challenges
• April 2009
  • Building Relationships: Ford County Feed Yard is honored with a Hereford Industry Innovator Award.
  • Hereford Industry Innovator: National Beef is honored for its commitment to the CHB brand.
• March 2009
  • CHB Update : Ernst Elected CHB LLC President
• January 2009
  • Herefords Bring Premium. Regional sales add value to small groups of feeder calves.
• December 2008
  • Hereford Breeders Celebrate Demand; Hereford breeders gathered in Kansas City Nov. 1-3 for the 2008 Annual Meeting
• November 2008
  • 2008 AHA Annual Report: Herefords in Demand; Featuring research projects that are documenting Hereford efficiency and how CHB is evolving.
  • Living His Dream; Bill Cox, retiring AHA director and CHB LLC president, is passionate about Herefords, Hereford beef and farming.
• October 2008 - Annual CHB Magazine
  • ABCs of Verification; Producers can increase marketing opportunities by participating in QSAs and PVPs.
  • Brand New; CHB LLC launches Nuestro Rancho™ brand, targeting Hispanic customers.
  • CHB® Foodservice Charges Forward; Greater carcass utilization contributes to growth of program.
  • Collective Efforts Reap Success; Hereford breeders share their perspectives about the Certified Hereford Beef program.
  • CHB LLC Introduces Cut & Save Labels
  • CHB® Chubs Hit the Ground Running
  • CHB Update: CHB Program Evolves, Increases Demand
• September 2008
  • Youth Compete in National Contests
• August 2008
  • CHB Update:Opportunities Grow with New Brand
• July 2008
  • One Site, Three Targets; Redesigns Certified Hereford Beef (CHB website markets to consumers, customers and producers.
• May/June 2008
  • CHB Update: New Brand Managers Build CHB Interest, Sales
  • Hereford Faces: Brad Ellefson
  • Great Grilling: Washington juniors win inaugural JNHE Great American Hereford Grill-off.
• February 2008
  • CHB Update: Strategic Planning Delivers Steady CHB Program Growth
• January 2008
  • What’s He Worth? A look at what drives the value of a Hereford feeder calf.
  • CHB Update: Strategy Multiplies Resources
• December 2007
  • CHB Update: Eating Satisfaction Wins Customers
  • Hereford Faces: Arden Gremmert
• October 2007 - Annual CHB Magazine
  • CHB Continues to Advance; The program has endured many changes but Certified Hereford Beef® remains a strong brand for the Hereford breed.
  • Making CHB Work for You; Ways to add value to Hereford-influenced feeder cattle.
  • Promoting Hereford Beef; Summer Beef Blitz program is a success.
  • A Chef’s Perspective; Three chefs from across the U.S. dish about Certified Hereford Beef.
  • CHB Update: Satisfying Customers
  • Hereford Faces: Jim Williams
• August 2007
  • Breeders Promote CHB Launch in Oklahoma Grocery Chain
  • CHB Update: What’s Going On in Foodservice?
• July 2007
  • CHB Update: Beef Blitz: A Grand Concept of Promotional Appeal
  • Women Organizations: Words of Wisdom/CHB Ambassadors Invade Oklahoma
• May/June 2007
  • Berg, Rhodus Serve as Inaugural CHB Ambassadors Ambassadors will assist CHB LLC staff at promotional events during the year as spokespersons.
  • Breed Focus: Oklahoma Breeders Promote Hereford Beef
• April 2007
  • CHB Update: CHB LLC Launches Consumer Web Site
• March 2007
  • CHB Update: Winter Round-Up -- A Great Success
• February 2007
  • CHB Update: CHB LLC Adds Sales Staff
  • The Whiteface Hereford Testimonials
• January 2007
  • CHB Update: Focus on Food Service

Press Releases

• Sysco Achieves CHB^® Million-pound Mark
• Evans Meats Achieves CHB^® Million-Pound Mark
• Kohl Wholesale achieves CHB^® million-pound mark
• CHB LLC foodservice marketing experiences tremendous growth in 2011
• Ford County Feedyard honored as Hereford Industry Innovator
• National Beef Packing Co. Awarded Hereford Industry Innovator Award
• CHB^® Re-Launches Marketing Web Site